In the spring of
1960, Gordy added strings to the Satintones and
Eugene Remus songs, but still they failed to
chart.
Then chasing the
success of "Money", he released another 45 on
Barrett Strong, called "Yes No, Maybe So". A
nice recording it's sales fell short of it's
predecessor.
In August, Motown
issued a recording by Popcorn
Wylie's group, Popcorn and The Mohawks.
The song was called "Custer's Last Man", a
rather comedic yet excellent recording, produced
by Berry. The Mohawks included a raw kid called
Norman Whitfield, who would later become one of
the principal songwriters and producers at Hitsville.
Another of the
early Rayber signings, Mable John, finally got
her chance with "Who Wouldn't Love A Man Like
That". A classy fingersnapper, this song should
have done much so better for the first lady of
the Tamla label. Gordy released another three
45's on Mable between June '61 and June '63. Her
career then switched to Memphis three years
later, where she
joined Stax Records, who released seven 45's on
her. Mable then spent several years with the Raeletts
from 1970.
In August, Motown also had it's first femme
release, this time with new discovery, Mary
Wells. Mary had been working with Popcorn Wylie
when she cornered Berry in the 20 Grand as a
youthful 17 year old. She had written a song
called "Bye Bye Baby" and was excited about it.
Gordy liked it enough to produce it and was
vindicated when the song reached R&B #8 Pop #45. After a heady four
year career at Hitsville, which included "My
Guy" and eleven other 45's, Mary's husband,
Herman Griffin, convinced Wells that her future
lay elsewhere.
Around the time of
"Way Over There", Berry had been recommended an
Italian guy by the name of Barney Ales who was
building a reputation as a sales guru. Appointed to
Hitsville to target disc
jockey's, programme directors and distributors,
his first major challenge was to be the
release of a 45 by The Miracles called "Shop
Around". According to Raynoma, Ales impact on "Shop Around" was
'phenomenol' and the fact that
it became Hitsville's first million seller seems
to back this up. The song went R&B #1, Pop #2.

The Miracles with Marv Tarplin on guitar
The penultimate
Motown release for 1960 was the label's first
male/female duet by Sherri Taylor and Singin'
Sammy Ward. It was called "Oh Lover" and it
should have done much better than it did.
This was a precursor to the great duets which
would follow in later years from Marvin Gaye and
various of female partners.
But, while Hitsville
was making steady progress, Gordy
songs were still being released on major labels
such as United Artists, Decca, Coral,
Columbia, Chess and it's subsidiary Argo.

Only United
Artists, with Marv Johnson, could could
make any leeway in the charts however. The
songs were "I Love The Way You Love" (R&B
#2)/"Happy Days" (R&B #7,Pop #58)/"Move Two
Mountains" (R&B #12, Pop #20)/"Merry Go Round"
(R&B #26/Pop #61).
music : "Who Wouldn't Love A Man Like That"
- Mable John (Tamla54031a)
Continued