The Masqueraders playing the 20 Grand (left) and in the La Beat studio (right) as Lou Beatty leads Johnny Mills of the Masqueraders through a song in December 1966

music : "I Got The Power" - The Masqueraders (La Beat 6704a)

Fred met up with a guy called Richard Knight at the Dodge Assembly Plant and found that they both got on well together and  in fact complemented each other's writing styles.

This was put to good use on La Beat's first songs which were by Al Williams.

"Al was a big guy and the nicest man you could ever meet. We were real good friends and played a lot of chess together. He liked being around me when I was writing songs and for a while he lived across the street from the studio in one of Beatty’s motels. Boy, I miss him, we spent a lot of time together but I don’t know where he is now.

The tracks were "I am nothing" and "Brand new love", the top side being an uptempo shuffling number which has gained huge popularity on the Northern Soul scene in England where it commands large sums on both La Beat and Palmer, the latter being a re-release on another label in north west Detroit.

The next release on La Beat was by James Shorter whom Fred remembers as being another likeable guy with a big baritone voice who always on the move. This time the tunes were more laid back but carried a lot of clout in terms of quality and innovation, especially the flip  "Modern day woman" which was also significant because a new songwriter was in the mix, Robert Eaton.

This was therefore the start of the era of Bridges, Knight and Eaton, a partnership which would forge over 50 songs in the next four years.

The first group that La Beat auditioned were The Masqueraders. They had come from Dallas, Texas to try their luck at Motown, and had stumbled across La Beat by accident after their audition on West Grand Boulevard.

It was clear that Motown wasn't going to work out and the industry norm of  "don't call us we'll call you" was still ringing in their ears when they stepped up to the mics on 14th Street. A contract soon followed and the group found themselves in accommodation across at the motel.

Over the next few months, The Masqueraders would get some quality advice from Fred who worked relentlessly on their harmonies and song writing skills.

And while their earliest songs were written by either Beatty or Trusell and Mills, their finest moments on the label were courtesy of Bridges and Knight with the classic double-sider "I got the power" b/w "One more chance".

Fred recalls, "Man, on "Power" I pushed their lead singer, Lee Jones, to the top of his range and he almost didn't make it!

And you know, Stevie Wonder used to come around that studio with Junior Glover, and he used to rave about that song .  Clay McMurray and Berry Gordy also expressed a lot of  interest but nothing came of it."

La Beat would soon expand to include the Mary Jane and Cool School labels. 

The product was flowing and Fred had his hands full.

Hendrix's Carrie label also made a fleeting appearance and with a new numbering system gave the impression that this was an extension to the partnership. Carrie's key releases were by Clifford Binns and Edward Hamilton.

Clifford Binns

Fred was now working closely with Teddy Harris and between them they produced some great songs which which were coming from the pens of Curtis Trusell, Johnny Mills, James Shorter, Don Equhart (Don Hart), Melvin Davis and Junior Glover.

Beatty is also credited with writing and producing a number of songs on his own, but I would imagine that these were supervised due to him being completely new to the business. 

Sadly, Fred and Richard would also have to deal with clerical error at La Beat. “We wrote a song called 'I’m coming home' for Edward Hamilton & the Arabians. They made a mistake and called it  'Baby don’t you weep'. "

Edward Hamilton, one of Detroit's great unsung heroes (scans Graham Finch)

This is one of a number of songs which Fred lists as missing from the BMI database. It would be sad to think that they had missed out on royalties for this classic song.

Continued

 


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