music: "Make A
Change" - Johnny Rogers (Amon 815b)
Now that Ernie was gone, it became apparent that
a number of changes would have to be made. For
one thing Customers had continued to call the
studio Rainbow.
I decided we needed a new name and came up with
Tera Shirma, based on our surnames. Since it was
to be Shirma and not Sherma, I dropped an 'r'
to leave, Tera. I then contacted a sign writer
and told him I wanted to keep the original green
background. The title Tera Shirma was painted
white.
When the sign went up, I felt so proud, it
looked fantastic. Now that I look back on it I
wish I had taken a photograph.
Al was strictly a silent money partner, so the
day to day running of the studio was now on my
shoulders.
Sadly he died in the late seventies.
I now had to assess what it was I owned, but it
wasn't much, a struggling studio.
The first thing I did was get the place cleaned
up. It just looked so much better with the
floors polished etc. Then improvements were made
to the reception area, where a leather couch and
a coffee table sat. Some simple things were
added, like pictures on the wall.
The control room was also a little shabby. That
was the next order of business.
We refurbished the walls with nice wood
panelling and did some other cosmetic things.
Even though we didn't add any new equipment, I
had Milan, my engineer, add a large panel to the
equipment rack that had various coloured lights.
Some would blink on and off at various times and
it looked impressive but, in reality, it did
absolutely nothing.
Milan
brought his wife along after a few weeks and she
commented on how the place was looking more
professional, and it was, it was looking pretty
good.
There wasn't much business at that time,
however. We'd get a little demo session from
time to time, but not a lot of money coming in.
I think the rates for studio time were $25.00
per hour.
It was now the time for a bold move, especially
now that the control room was looking better,
and I decided to raise the rates for leasing the
studio.
I gulped and put it up to a whopping $40.00 per
hour.
It was now May 1966.
Continued